In English offers valuable information and tools for professional media buyers and newspaper advertising buyers.

The information on this site is useful when buying newspaper ads and planning newspaper campaigns. It contains basic facts, figures and contact info.

The visitor can use the database to compile and compare information about several newspapers, currently members of the Swedish Media Publishers’ Association. The newspaper map shows which newspapers are read in different regions, based on reach >>


For further information about the media market in Sweden, please send an email to and we will come back to you as soon as possible.

Guide Swedish – English

  • tidning – newspaper
  • förkortning – abbreviations
  • utgivningsort – publishing place
  • alla – all
  • upplaga – circulation
  • RS distribution – circulation
  • räckvidd – reach
  • hushållstäckning – household coverage
  • tidningstyp – kind of newspaper
  • morgontidning – morning paper
  • kvällstidning – evening paper
  • gratistidning – paper free of charge
  • utgivare – publisher
  • VD – managing director
  • chefredaktör – chief editor
  • ansvarig utgivare – legally responsible publisher
  • textsida – display advertising
  • rubrikannons – classified advertising